Big Gay Ice Cream Truck: how social media built an empire
by: David Murphy
Food trucks have become a huge fad. It is difficult to say whether this fad will pan out for the long run or if it will dissipate as time moves on. One thing is for certain: the food truck market is still growing and some companies have had quite a success.
But what has brought about this success? It seems that in the past, a food truck’s survivability would have been nearly impossible for the lack of ability for regular customers to find it, considering its mobility and all. That is where social media comes in.
Social media has become the single most effective way to reach a large audience at a moment’s notice, and this is how many food trucks have driven their followings (pun intended).
As I found in an article on Mashable.com, in the case with the Big Gay Ice Cream truck, social media has been the key tool in reaching customers to both find out where to go and inform people of where to find them.
Big Gay Ice Cream started out in 2009 as a simple soft serve truck and has grown to having two built in locations and extensions in states on either coast. The owners contribute the growth to their Twitter account, in particular, where they have logged over 31,000 tweets, gaining them over 53,000 followers.
The company also has high traffic profiles on Facebook, Instagram, Pinterest and Foursquare. These tools have been extremely effective in the company’s success, and while a large part of it is surely do to the exceptional dessert options they offer, much of it could not have been possible without this new media creation of social networking.
If you’re from Atlanta like me, you may be interested in checking out the local food truck scene. Here is a link to my favorite place to find some great local food truck companies.